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☆ Adidas’ retro-inspired shoes are flying off shelves
▼ + stars: | 2024-04-30 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Adidas’ Samba and Gazelle sneakers might look like they’re from another decade, but they’re the hottest shoes on sale right now. Buoyed by the strength of those shoes, plus higher demand for its running, basketball and soccer shoes, Adidas registered a net profit of about $182 million through the first three months of 2024 — a sharp reversal from the same time period last year when it reported a $26 million loss. In particular, sales in Europe soared 14%, and Adidas also had strong demand for its products in China and Latin America. “The markets are still volatile and not easy, but we feel we are making progress everywhere,” said Adidas CEO Bjørn Gulden in a release. Last year, Adidas slumped to a rare annual loss, hit by the fallout from its costly break-up with rapper Ye, sluggish sales in North America and a huge tax bill.

Persons: Ye, ”, Bjørn Gulden, “ Organizations: New, New York CNN, Adidas, ’, Copa America, Rival Nike, German, soccer teams Locations: New York, German, Europe, China, Latin America, North America

☆ Meet the man trying to save Adidas — but he'd rather be playing football for Germany
▼ + stars: | 2024-03-17 | by ( Alexandra Bacon | ) www.businessinsider.com time to read: +3 min

CEO Bjørn Gulden was appointed as the company was reeling after the end of its Yeezy collection. Gulden, a former athlete, refocused on Adidas' classic Samba sneaker, popular with Gen Z. AdvertisementGulden began his career playing soccer for national leagues in Germany and Norway before an injury forced him to retire. Gulden has successfully ramped up production of Adidas' Samba and Gazelle sneakers. "We currently have maybe the hottest shoe in the market … and it's the Adidas Samba," Gulden said on an earnings call last year.

Persons: Bjørn Gulden, Z, —, Ye, didn't, Manuel, Manuel Neuer, Gulden, Rihanna, Jay Organizations: Adidas, Service, Kanye West, FT, German, Puma, Defamation, Business, Street Journal Locations: Germany, Norway

☆ Adidas warns of falling sales in North America as it continues to sell off Yeezy inventory
▼ + stars: | 2024-03-13 | by ( Elliot Smith | ) www.cnbc.com time to read: +3 min

Adidas on Wednesday warned of a sales decline in its overstocked North American market in 2024, as the German sportswear brand continues to sell off its remaining Yeezy inventory. Currency-neutral sales in North America are expected to decline to a mid-single-digit rate in 2024, but are projected to notch mid-single-digit growth worldwide despite persistent "macroeconomic challenges and geopolitical tensions," the company said. For the fourth quarter, the company posted an operating loss of 377 million euros. "Despite losing a lot of Yeezy revenue and a very conservative sell-in strategy, we managed to have flat revenues. We expected to have a substantial negative operating result, but achieved an operating profit of €268 million."

Persons: Ye, Bjørn Gulden, Yeezy Organizations: Adidas, Kanye, adidas Locations: North America, U.S

☆ Yeezy fiasco helps push Adidas into loss as US sales continue to fall
▼ + stars: | 2024-03-13 | by ( Anna Cooban | ) edition.cnn.com time to read: +2 min

“Going forward, the company expects the tax rate to normalize again as its operating profit improves,” Adidas said in a statement. Sales in North America — the company’s second-biggest market — declined more than 16% in 2023, partly because Adidas slashed sales to wholesalers in order to reduce their high levels of inventory. The company expects its sales in the region to fall again this year, by around 5%. Globally, sales of Adidas footwear, which includes popular Samba and Gazelle sneakers, were up 4%, in contrast with a 6% fall for Adidas apparel. On a different measure of earnings, the company recorded an operating profit of €268 million ($293 million) last year.

Persons: Ye, Harm Ohlmeyer, “, ” Adidas, Bjørn Gulden, Olesya Dmitracova Organizations: London CNN, Adidas Locations: North America, China

Net sales of what's left of Adidas' former banner line of sneakers brought in about 750 million euros last year, compared with over 1.2 billion euros in 2022, the company reported. Of the 300 million-euro profit it earned from the sales of Yeezy shoes last year, the company said it had given away or planned to donate over 140 million euros (about $152 million). It blamed a high tax rate for ending the year with a net loss of 58 million euros, a massive turnaround from net income of 254 million euros in 2022. Looking forward, Adidas expects to make about 250 million euros in sales of the remaining Yeezy shoes this year. It said that North America was “particularly affected by the negative Yeezy impact” and that revenue there dropped 16% last year.

Persons: —, it's, Ye, Philonise Floyd, George Floyd, what's, Adidas, Bjørn Organizations: — Adidas, Kanye, Adidas, Defamation League, Keeta Floyd Institute for Social Locations: Germany, North America, America, Paris

☆ Adidas says it plans to sell its remaining Yeezy sneakers – and it doesn't want to make a loss
▼ + stars: | 2024-02-01 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Adidas says it plans to sell its remaining stocks of Yeezy sneakers worth nearly $300 million. "The company plans to sell the remaining Yeezy product at least at cost in 2024," Adidas said in a press release Wednesday. The German sportswear retailer had previously planned to write off roughly 300 million euros ($324 million) of Yeezy inventory. It now plans to sell around 268 million euros ($289 million) of its remaining stock. AdvertisementAdidas said that it had sold Yeezy stock worth 1.2 billion euros in 2022 and 750 million euros in 2023, the latter of which generated a preliminary operating profit of around 300 million euros.

Persons: Ye, —, Bjørn, George Floyd, Gulden Organizations: Adidas, Service, Kanye, Twitter, Defamation League, Keeta Floyd Institute for Social, Business, Argentine

☆ Adidas won't write off remaining Yeezy inventory, plans to sell ‘at least’ at cost
▼ + stars: | 2024-01-31 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +2 min

Adidas announced on Wednesday that it won't write off the majority of its unsold Yeezy inventory and instead plans to sell the remaining shoes "at least" at the cost it paid for them, as the apparel retailer looks to recoup its losses. The company attributed the profit to its "better-than-expected operational business" during its fourth quarter and the decision to sell the majority of the remaining Yeezy inventory. Instead, the company plans to sell the remaining Yeezy product at least at cost in 2024," Adidas said in a news release. CEO Bjørn Gulden added: "Our consumer, retail and trade research has shown that we can sell this remaining inventory in 2024 for at least the cost price. It's not clear if Adidas will donate any portion of the remaining Yeezy sales.

Persons: Ye, Bjørn Gulden, George Floyd, It's Organizations: Adidas, Defamation League, Keeta Floyd Institute for Social, CNBC PRO Locations: Chicago

☆ The CEO Who Gave 60,000 Employees His Cellphone Number
▼ + stars: | 2024-01-13 | by ( Trefor Moss | ) www.wsj.com time to read: 1 min

HERZOGENAURACH, Germany—A former professional soccer player, Bjørn Gulden says that when he took over Adidas just over a year ago, it felt as if the German sports giant was losing by four goals at halftime. Morale was down after the collapse of its Yeezy collaboration with rapper Kanye West, who now goes by Ye, and employees complained about a lack of transparency.

Persons: Germany —, Bjørn Gulden, Kanye West, Ye Organizations: Adidas Locations: HERZOGENAURACH, Germany

☆ Adidas' CEO says he gave his cell number to 60,000 employees and was slammed with 200 messages a week, report says
▼ + stars: | 2024-01-13 | by ( Polly Thompson | ) www.businessinsider.com time to read: +1 min

The CEO of Adidas, Bjørn Gulden, gave his cell number to 60,000 of his employees. "Some people think I'm crazy," Gulden told The Wall Street Journal. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAdidas' CEO Bjørn Gulden shared his cellphone number with 60,000 employees at a town hall meeting in an effort to boost transparency at the firm, The Wall Street Journal reported. This story is available exclusively to Business Insider subscribers.

Persons: Bjørn Gulden, Gulden, —, Kanye West Organizations: Adidas, Wall Street, Service, Street Journal, Business

☆ Adidas sees Samba shoes driving more interest from retailers
▼ + stars: | 2023-11-08 | by ( Helen Reid | Thomson Reuters | London-Based Reporter Covering The European Retail Sector Through A Global Lens. Focusing On Companies Including Adidas | ) www.reuters.com time to read: +3 min

Inventory levels were down 23% year-on-year at 4.85 billion euros ($5.18 billion), a little more than expected, Adidas said. Adidas' gross margin for the quarter was up 0.2 percentage points at 49.3%, helped by reduced freight costs and fewer discounts. "Adidas' competitive position compared to Nike is improving," said Robert Schramm-Fuchs, portfolio manager at Janus Henderson, which holds Adidas shares. "Adidas needs to earn back the shelf space, but I think they have the right product to do it," he said. Adidas' sales in Greater China grew by 5.7% in currency-adjusted terms, a slowdown after growth of 16.4% in the second quarter.

Persons: Tingshu Wang, Bjorn Gulden, Kanye West, Ye, Spezial, Gulden, Robert Schramm, Fuchs, Janus Henderson, Schramm, Adam Cochrane, Miranda Murray, Helen Reid, Maria Sheahan, Sherry Jacob, Phillips, Catherine Evans Organizations: Adidas, REUTERS, Apparel, Nike, Deutsche Bank . Currency, Reuters Graphics, Thomson Locations: Beijing, China, United States, North America, Greater China, Berlin

FRANKFURT, Germany (AP) — Adidas said it might have to write off the remaining 300 million euros ($320 million) worth of Yeezy shoes left unsold after it cut ties with rapper Ye, formerly known as Kanye West. The company included the possible write-off of the remaining Yeezy inventory in its outlook Wednesday for its earnings this year, narrowing its expected loss to 100 million euros from an earlier prediction of 450 million euros, thanks in part to the earlier two releases of Yeezy shoes. CEO Bjorn Gulden, who took over after the Yeezy breakup, is leading an effort to recover from the loss of the profitable Yeezy business. He declined to say what the company would do with the shoes if they remain unsold. The breakup with Ye left the company, based in Herzogenaurach, Germany, with 1.2 billion euros worth of unsold Yeezys and searching for a responsible way to dispose of them.

Persons: —, Ye, Philonise Floyd, George Floyd, Bjorn Gulden, Gulden, ” Organizations: — Adidas, Kanye, Adidas, Defamation League, Keeta Floyd Institute for Social Locations: FRANKFURT, Germany, Israel, Gaza, Herzogenaurach

☆ New York City Marathon: ‘Super shoes’ have ‘blown distance running into a new stratosphere.’ Are they benefitting the sport?
▼ + stars: | 2023-11-03 | by ( George Ramsay | ) edition.cnn.com time to read: +12 min

Michael Reaves/Getty ImagesThe two records in quick succession heightened the debate about how carbon-plated shoes – commonly referred to as “super shoes” – are rapidly changing the distance-running landscape. Today, they are worn by virtually all elite marathon runners, both for racing and for training, and by many casual runners, too. Tobias Schwartz/AFP/Getty ImagesThompson has other reservations about super shoes. “A lot of people say, well, people recover faster from training in the super shoes and therefore they can do more training, better training,” he added. “What I believe I’m seeing is that those who train all the time in super shoes will reduce their body’s ability to optimize biokinetic energy production.

Persons: Assefa, Bjørn Gulden, Kelvin Kiptum, Eliud Kipchoge, Michael Reaves, Peter Thompson, what’s, ” Thompson, … who’s, who’s, Thompson, hadn’t, I’ve, ”, Luciano Lima, “, ” Thomas Allen, Tobias Schwarz, Sifan Hassan, Chicago –, haven’t, ” Tim Hutchings, ” Hutchings, they’re, it’s, It’s, Jaroslav Svoboda, Hutchings, “ We’re, Eliud, Tobias Schwartz, “ I’m Organizations: CNN, Berlin Marathon, Adidas –, Chicago Marathon, Nike, Reebok, Adidas, Getty, Berlin, Runners, Manchester Metropolitan University, World Athletics, York City Marathon, Puma, Athletics Locations: Berlin, Chicago, Great Britain, Prague, York

☆ Kanye West drew a swastika at a Yeezy meeting with Adidas and told a Jewish manager to kiss a photo of Hitler, report says
▼ + stars: | 2023-10-29 | by ( Polly Thompson | ) www.businessinsider.com time to read: +4 min

More details of Kanye West's conduct during his partnership with Adidas were revealed by The New York Times. The rapper drew a swastika on a shoe design and told a Jewish employee to kiss a photo of Hitler, per the Times. In another detail of his troubling antisemitic behaviour, Ye told one Jewish manager at the company to kiss a picture of Hitler every day. The last Adidas Yeezy restock AdidasAdidas CEO Bjørn Gulden has defended Ye, saying that the rapper had been misunderstood. The company told the Times it had "no tolerance for hate speech and offensive behavior, which is why the company terminated the Adidas Yeezy partnership."

Persons: Kanye, Hitler, Ye, —, Adidas Yeezy, Bjørn Gulden Organizations: Adidas, The New York Times, Times, Service, New York Times, Adidas Adidas Locations: Germany

☆ Kanye and Adidas: Money, Misconduct and the Price of Appeasement
▼ + stars: | 2023-10-27 | by ( Megan Twohey | More About Megan Twohey | ) www.nytimes.com time to read: +3 min

Even as they squared off in arbitration, Adidas and Mr. West came to an agreement that served their common interest. But most of the revenue would go to Adidas, and Mr. West was entitled to royalties. “Very unfortunate,” Mr. Gulden said, “because I don’t think he meant what he said.”Days later, Jonathan Greenblatt, the head of the Anti-Defamation League, posted online that Mr. Gulden had apologized for those remarks. “Our stance has not changed.”MethodologyThe grid at the top of this article includes most Adidas Yeezy releases between February 2015 and August 2023. the Yeezy Boost 380 Onyx and Yeezy Boost 380 Onyx Reflective).

Persons: West, George Floyd’s, Matt Powell, “, Bjorn Gulden, Mr, ” —, Gulden, ”, Jonathan Greenblatt, Ye, ” Adidas, Joe Coscarelli, Julie Tate, Rumsey Taylor Organizations: The Times, Adidas, Mr, Defamation League Locations: StockX

☆ Adidas shares jump after 2023 guidance raise
▼ + stars: | 2023-10-18 | by ( ) www.reuters.com time to read: +2 min

[1/2] A person looks at clothes in the Adidas store at the Woodbury Common Premium Outlets in Central Valley, New York, U.S., February 15, 2022. REUTERS/Andrew Kelly Acquire Licensing RightsLONDON, Oct 18 (Reuters) - Shares in Adidas (ADSGn.DE) gained 4% at the open on Wednesday after the sportswear company raised its guidance for the year in a surprise third-quarter results pre-release. Adidas said it now expects a loss of 100 million euros ($106 million) this year versus a previously expected loss of 450 million and a loss of 700 million euros it warned of in February. It is the second time this year Adidas has raised forecasts ahead of results - expected on Nov. 8 - as sales of its remaining stock of Yeezy shoes helped boost revenue. Reporting by Helen Reid; editing by Jason Neely and Louise HeavensOur Standards: The Thomson Reuters Trust Principles.

Persons: Andrew Kelly, Bjorn Gulden's, Ye, Bjorn Gulden, Graham Renwick, Helen Reid, Jason Neely, Louise Heavens Organizations: Adidas, Woodbury, REUTERS, Berenberg, Thomson Locations: Central Valley , New York, U.S, Europe, China

☆ Adidas tests upper limit of running market with $500 shoe
▼ + stars: | 2023-09-26 | by ( Helen Reid | Thomson Reuters | London-Based Reporter Covering The European Retail Sector Through A Global Lens. Focusing On Companies Including Adidas | ) www.reuters.com time to read: +2 min

Adidas, its bigger rival Nike and other sports brands, have been locked in a "supershoe" war for years, since the first running shoes containing a thick, shock-absorbing foam and carbon fibre plate helping athletes run more efficiently, were released. At $500 a pair, the Adizero Adios Pro Evo 1 cost $225 more than Nike's equivalent Alphafly 2, raising the question of how many amateur runners will swallow the extra cost. "The price tag is just insane," said Harry Swinhoe, founder of Grove Lane Runners, an amateur running club in southeast London. "This is a shoe optimized for speed, versus durability," Adidas said. Assefa broke the world record by more than 2 minutes to finish in 2 hours, 11 minutes and 53 seconds.

Persons: Ethiopia's Tigist, Harry Swinhoe, Bjorn Gulden, Assefa, Helen Reid, Sharon Singleton Organizations: Adidas, Nike, Evo, Thomson Locations: Berlin, Lane, London

The head of the Anti-Defamation League said in a post on X on Thursday that he was in touch with Adidas CEO Bjorn Gulden who apologized for his remarks about Kanye West and reiterated the sportswear company's fight to end antisemitism. “I think Kanye West is one of the most creative people in the world,” Gulden said in an episode released Sept. 12. “Very unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person. In a statement emailed to The Associated Press on Thursday, Adidas confirmed that the company had been in touch with ADL. Almost a year ago, Adidas ended a major partnership with Ye over his statements, discontinued Ye’s line of Yeezy shoes and moved up the planned departure of its CEO.

Persons: Bjorn Gulden, Kanye, Jonathan Greenblatt's, Gulden's, Ye, “, Gulden, Greenblatt, ”, Ted Deutch, David Hamilton Organizations: Defamation League, Adidas, Associated Press, ” Adidas, Jewish, AP Locations: “, San Francisco

☆ Adidas CEO: Kanye West didn't mean antisemitic remarks
▼ + stars: | 2023-09-20 | by ( ) www.reuters.com time to read: +2 min

BERLIN, Sept 20 (Reuters) - Adidas CEO Bjorn Gulden has defended the artist formerly known as Kanye West, saying he didn't think the divisive celebrity meant the antisemitic remarks that led to his lucrative Yeezy collaboration with the German sportswear giant being axed. Commenting on the scandal which has cost Adidas tens of millions in lost sales, Gulden told the In Good Company podcast that Ye had made some statements that weren't "that good". Adidas did not respond to Reuters' emailed request for comment on the podcast interview. Strong sales of Yeezy stocks have helped narrow a projected full-year loss at the company. In the podcast, Gulden spoke of the dangers of working with celebrity collaborators: "When you work with third parties that could happen," he said.

Persons: Bjorn Gulden, Gulden, Ye, Rachel More, Mark Potter Organizations: Adidas, West, Good Company, Reuters, Puma, Gulden, Thomson

☆ Adidas CEO says Kanye West didn't mean antisemitic remarks, isn't a bad person
▼ + stars: | 2023-09-20 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +2 min

Following widespread public outcry, Adidas announced it had ended its relationship with Ye, stopped production of Yeezy-branded products and ended all payments to Ye and his companies. Foot Locker and Gap soon followed suit and announced they would pull Yeezy products from their stores. That can happen with an athlete, it can happen with an entertainer, so it's part of the business," said Gulden. Despite the public comments from its chief executive, an Adidas spokesperson told CNBC that the company's position on Ye "has not changed." Adidas CEO Bjorn Gulden defended Ye, the artist formerly known as Kanye West, and said the rapper didn't mean it when he made a series of antisemitic remarks.

Persons: Nicolai Tangen's, Gulden, Ye, Adi, Bjorn Gulden Organizations: Adidas, CNBC Locations: Chicago, German

☆ Kanye ‘didn’t mean what he said’ about Jews, Adidas CEO says
▼ + stars: | 2023-09-20 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Adidas CEO Bjørn Gulden said he doesn’t think Kanye West “meant what he said” when the rapper spewed antisemitic comments last year. “Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person. His comments garnered global outrage and a few days later Adidas ended its nine-year business relationship with him. Prior to those comments, Adidas put the “partnership under review” after he wore a “White Lives Matter” T-shirt in public. It now expects to make a €450 million ($491 million) operating loss in 2023, a much better outcome than the €700 million ($764 million) loss it had forecast back in March.

Persons: Bjørn Gulden, ”, Ye, Gulden, ” Gulden, Adidas didn’t, West Organizations: New, New York CNN, Adidas, West, White, Ku Klux Klan, British, Manchester United Locations: New York, Norwegian

SAN FRANCISCO (AP) — Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, "meant what he said” when he made a series of antisemitic and other offensive remarks last year. Almost a year ago, Adidas ended a major partnership with Ye over his statements, discontinued Ye’s line of Yeezy shoes and moved up the planned departure of its CEO. “Very unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person. The break with Ye left Adidas with a huge supply of unsold Yeezy sneakers that it has begun to sell in limited batches. The company has not said how many of those shoes remain in inventory, although the unsold shoes and Ye's departure impacted Adidas profits.

Persons: Bjørn Gulden, Ye, Gulden, ”, “, Ye’s, Kim Kardashian, David Organizations: FRANCISCO, Adidas, Good, Paris Fashion, Star, Defamation League, Keeta Floyd Institute for Social Locations: U.S

That's down from 13% of Nike's women's team products which sold out during the same tournament in 2019, the data shows. For that reason, marketers must bear in mind the risk that the growing fanbase could see their support for women's soccer as disingenuous. To recognize the impact grassroots teams have in creating excitement about women's soccer, Adobe's ad also featured London-based community women's soccer clubs Peaches FC and Baesianz FC, said Sabina Strasser, Senior Director, Brand Experience EMEA at Adobe. Sporting goods retailer Fanatics has more than 475 U.S. women's team products for sale this year, up from about 175 in 2019, the company told Reuters. As of Monday, the generic Adidas Women's World Cup soccer ball was among its top sellers in FIFA World Cup Gear.

Persons: Sam Kerr, Carl Recine, Megan Rapinoe, Alex Morgan, Grace Geyoro, Martine Rose, Nike's, Jan Runau, Yvonne Henderson, Bob Dorfman, England's Lionesses, Mary Earps, Bjorn Gulden, Sabina Strasser, Amy Tennery, Sheila Dang, Kate Masters, Shri Navaratnam Organizations: Soccer, Nike FC, REUTERS, Adidas, misstep, U.S, Nike, FIFA, Sporting Goods, Women's, Asisat, United States Women’s, Pricing, In, Pinnacle Advertising, Germany's Bayern Munich women's, Peaches FC, Baesianz FC, Brand, EMEA, Adobe, Sporting, Reuters, U.S ., Thomson Locations: Sydney, Australia, AUCKLAND, New Zealand, DICK's, U.S, French, Barcelona, England, Sweden, Spain, Tuesday's, Germany, London, Auckland, Dallas , Texas, New York

☆ Adidas plans to keep 'carefully' moving more Yeezy stock after making $437 million from its first post-Kanye West sale
▼ + stars: | 2023-08-04 | by ( Polly Thompson | Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Adidas said it made $437 million from the first sales of Yeezy shoes since cutting ties with Kanye West. A second batch of Yeezy items dropped Wednesday as Adidas keeps trying to shift leftover stock. The company kicked off another round of Yeezy sales Wednesday, including the popular sneakers Yeezy Boost 250 V2, 500, 700 and the Yeezy Slide and Foam Rnr lines. Demand for the remaining Yeezy stock has helped to bring the company's expected annual loss down from $764 million forecast in March to $491 million. In line with Gulden's promise that the company will "continue to carefully sell off more of the existing Yeezy inventory", a second batch of Yeezy sneakers went on sale this week.

Persons: Bjørn Gulden, Robert Kraft's, Ye, Gulden Organizations: Adidas, Kanye, Service, Associated Press, Fox News, Defamation League, Keeta Floyd Institute for Social, Robert Kraft's Foundation, Combat Locations: Wall, Silicon, German

☆ Adidas turnaround gathers pace as Yeezy boosts margins
▼ + stars: | 2023-08-03 | by ( Helen Reid | Thomson Reuters | London-Based Reporter Covering The European Retail Sector Through A Global Lens. Focusing On Companies Including Adidas | ) www.reuters.com time to read: +4 min

Adidas has to manage Yeezy drops very carefully, Gulden said, adding that the company's guidance was conservative. Adidas' 2023 outlook does not include the second Yeezy release, which is being sold through retailers as well as Adidas' own channels. JD Sports (JD.L) said it had started selling Yeezy shoes from the second drop on Wednesday. Citi analysts expect further Yeezy drops to generate 1.5 billion euros ($1.64 billion) in revenues and 700 million euros in earnings after Adidas' planned charity donations. Adidas donated 10 million euros in the second quarter and set aside 100 million euros for further donations to charities including the Foundation to Combat Antisemitism and the Anti-Defamation League.

Persons: Bjorn Gulden's, Ye, Gulden, Harm Ohlmeyer, Kanye West, Shannon Stapleton, Zuzanna Pusz, Pusz, Liu Qingyi, Shuting Qiu, Helen Reid, Mark Potter, Jan Harvey, Alistair Bell Organizations: FX, Adidas, JD, Citi, Foundation, Combat, Defamation League, ADIDAS, REUTERS, UBS, North, Thomson Locations: Garden City , New York, U.S, Greater China, China, Shanghai, North America

☆ Adidas has around 100 stores left to get rid of in Russia, CEO says
▼ + stars: | 2023-08-03 | by ( ) www.reuters.com time to read: +1 min

LONDON, Aug 3 (Reuters) - Adidas (ADSGn.DE) is still in the process of getting rid of around 100 stores as the German sportswear firm works towards a full wind-down of its business in Russia, CEO Bjorn Gulden said on Thursday. "We have about 100 stores that are not operational, and of course they have been offered on the market," Gulden told reporters on a call. "There is no timeline for that but right now we are paying the lease, so the earlier it happens the better." Adidas decided in October to permanently halt business in Russia, having closed all its stores and suspended online sales there in March last year after Russia invaded Ukraine. The company booked impairment losses of 94 million euros as a result, its annual report published in March 2023 showed.

Persons: Bjorn Gulden, Gulden, Helen Reid, Jason Neely Organizations: Adidas, Thomson Locations: Russia, Ukraine

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